LISTEN: Bend Don’t Break with Jeff Knapp 🎧

In this episode of Bend Don’t Break, Aaron Switzer sits down with Jeff Knapp, the newly appointed CEO of Visit Bend, to delve into his journey from a humble start in hospitality to leading one of Oregon’s most celebrated visitor bureaus. Jeff shares stories of his early days in the industry, moving from bussing tables to managing Direct to Consumer Sales at Sokol Blosser Winery, where he honed his approach to relationship-driven hospitality…