New CEO named for Les Schwab Tire Company

Les Schwab Tire Company has named a new CEO replacing Dick Borgman who is retiring in July.  Jack Cuniff will take over the reigns of the company that got its start in Prineville in 1952. Cuniff has been the chief financial officer of the company the past 10 years and was with Adidas America prior to joining the tire company. Les Schwab has 481 stores in 8 states and over 7 thousand employees. Reported sales for the company are about 1 point 8 billion dollars a year.


R.L. has won numerous local, state, and national awards for his news coverage and community involvement. He is in the Oregon Association of Broadcasters Hall of Fame as a 2004 Heritage Broadcaster of the Year. Over his 38-year career he has been a mainstay in the Central Oregon media.